Finnish photographer Osma Harvilahti has an eye for everyday beauty.
His latest work is for french fashion house Hermès. He shot hats in warm colors from the ready-to-wear autumn-winter 2016 collection at the Pavillon Suisse designed by Le Corbusier. The mood in the pictures is as if time has stopped and we’re back in the 60s’ ideal world. People have time to stand still and listen.
The series shot for Le Monde d´Hermès magazine is a perfect example of timeless minimalism and beautiful way of using colors and shapes, that is Osma’s signature style.
“Working with Hermès has been my goal ever since I got interested in shooting fashion and design. This fashion house interests me especially because of its long history (1837–) and the fact that despite its position it’s still a family-owned company and not part of such big fashion conglomerates like LVMH or Kering. Neither does Hermès follow trends as many others do but has retained a certain aesthetical integrity, its characteristic sense of humour, and elegance both in its collections and communications.
My own photography is a combination of documentary portraiture and detailing, design, and motifs related to fashion. At the moment and for the last 18 months I have been living in Paris. Besides Hermès and other European clients such as Petit Bateau, NIKE and HAY, I travel to Tokyo twice a year to shoot Issey Miyake’s menswear campaigns. I’m also working on several editorials, an extensive portrait project and another personal book, which is a follow-up to the 2013 publication.”
Osma Harvilahti is represented by Duotone in Finland.